Showing posts with label L'Oréal. Show all posts
Showing posts with label L'Oréal. Show all posts

Sunday, October 20, 2013

Down and out: the French flee a nation in despair

The failing economy and harsh taxes of François Hollande's beleaguered nation are sending thousands packing - to Britain's friendlier shores, says Anne-Elisabeth Moutet
 
Le brain drain: high-net-worth French families are heading to the UK
By 2014, France's public expenditure will become the world's highest, at 57 per cent of GDP Photo: Howard McWilliam
A poll on the front page of last Tuesday’s Le Monde, that bible of the French Left-leaning Establishment (think a simultaneously boring and hectoring Guardian), translated into stark figures the winter of François Hollande’s discontent.

More than 70 per cent of the French feel taxes are “excessive”, and 80 per cent believe the president’s economic policy is “misguided” and “inefficient”. This goes far beyond the tax exiles such as Gérard Depardieu, members of the Peugeot family or Chanel’s owners. 

Worse, after decades of living in one of the most redistributive systems in western Europe, 54 per cent of the French believe that taxes – of which there have been 84 new ones in the past two years, rising from 42 per cent of GDP in 2009 to 46.3 per cent this year – now widen social inequalities instead of reducing them.

This is a noteworthy departure, in a country where the much-vaunted value of “equality” has historically been tinged with envy and resentment of the more fortunate. Less than two years ago, the most toxic accusation levied at Nicolas Sarkozy was of being “le président des riches”, favouring his yacht-sailing CEO buddies with tax breaks and sweet deals. By contrast, Hollande, the bling-free candidate, was elected on a platform of increasing state spending by promising to create 60,000 teachers’ jobs, as well as 150,000 subsidised entry-level public-service jobs for the long-time unemployed and the young – without providing for significant savings elsewhere.

By 2014, France’s public expenditure will overtake Denmark’s to become the world’s highest: 57 per cent of GDP. In effect, just to keep in the same place, like a hamster on a wheel, and ensure that the European Central Bank in Frankfurt isn’t too unhappy with us, Hollande now needs cash. Technocrats, MPs and ministers have been instructed to find every euro they can rake in – in deferred benefits, cancelled tax credits, extra levies. As they ignore the notion of making some serious cuts (mooted at regular intervals by the IMF, the OECD and even France’s own Cour des Comptes), the result can be messy.

On the one hand, the lacklustre economy and finance minister Pierre Moscovici recently admitted that he “understood” the French’s “exasperation” with their heavy tax burden. This earned him a sharp rap on the fingers from the president and his beleaguered PM, Jean-Marc Ayrault. On the other, new taxes keep being announced, in chaotic fashion, nearly every week. “Announced” doesn’t mean “implemented”: the Hollande crowd have developed a unique Wile E Coyote-style of leaks, technical glitches, last-minute tweaks and horse-market bargaining whereby almost nobody knows, at any given time, who will be targeted by the taxman, and how. Unsurprisingly, this is liked by no one except us reptiles of the press, eager to report on the longest series of own goals in the history of government communications.

Take last year’s famous 75 per cent supertax, on individuals earning over one million euros a month. This has still not been implemented. First, it got struck down by France’s Constitutional Council on a technicality. Leaks suggested the rate would fall to 66 per cent. They were confirmed, then denied. Hollande eventually vowed that the tax would be paid by the targeted individuals’ employers, for daring to offer such “obscenely” high salaries. This has just been approved by the National Assembly, and must still pass the Senate. So far, it is only supposed to apply to 2013 and 2014 income, but no one knows if the bill will be prolonged, killed or transformed.

What we do know is that this non-existent (so far) tax has been the clincher that sent hundreds, possibly thousands of French citizens abroad: not just “the rich”, whom Hollande, during his victorious campaign, said he personally “disliked”, and who now are pushing up house prices in South Kensington and fighting bitterly over the Lycée Charles de Gaulle’s 1,200 new places; but also the ambitious young, who feel that their own country will turn on them the minute they achieve any measure of personal success.

In the heart of Paris’s Right Bank, where I live, only foreigners seem to buy flats, at prices entirely disconnected from reality. In my street, I have spotted three new Maseratis. Even before seeing their Qatari plates, I knew they couldn’t belong to local owners: they’re an ostentatious admission of wealth no one wants to make in Hollande’s France. (A luxury car is one of the “outward signs of wealth” your tax inspector has been specifically trained to query. The lesson has been learnt: last year, Rolls-Royce sold no cars in France.) On the Left Bank, elegant Americans buy bijoux apartments on place de Furstenberg, at 30,000 euros per square metre, and venture into the fine Café de Flore for elevenses.

“It’s not only that people don’t like to be treated like criminals just because they’re successful,” says a French banker friend who has recently moved to London. “But this uncertainty in every aspect of the tax system means it is impossible to do business: you don’t know what your future costs are, or your customer’s. You can’t buy, you can’t sell, you can’t hire, you can’t fire.”

While I’m still happy in Paris, I envy him his surroundings, the vibrancy of London, the feeling that anything is possible, the sense of fun I remember from the years I lived there in the Eighties and Nineties, and that I gladly find again every time I zoom in on the Eurostar. Paris, my city of birth, is an elegant museum – where any new idea, in any context, seems to be fated to be shot down by a combination of old, structural conformism and blasé disenchantment.

Today, one out of four French university graduates wants to emigrate, “and this rises to 80 per cent or 90 per cent in the case of marketable degrees”, says economics professor Jacques Régniez, who teaches at both the Sorbonne and the University of New York in Prague. “In one of my finance seminars, every single French student intends to go abroad.”

“The French workforce is now two-speed,” explains a headhunter who shuttles between Paris and London. “Among the young, perhaps a third speak English, are willing to relocate, and want to work. For one thing, their dream employers are the more prosperous of the large French multinationals, almost all those in the CAC40 index, who make over half of their profits abroad, sometimes over 90 per cent – companies like, say, L’Oréal, Schneider or Danone. This is why French universities have shocked the Académie française and now teach many courses in English.

“But I’ve also seen determined young people take jobs in places like Vietnam, with local contracts and nothing like the level of protection afforded by French labour law, in order to gain a proper first experience of business in a competitive environment. And then you have a large group whose ambition is simply to stay outside the economy.”

This means a trade-off with which anyone in France is familiar: young people, and many of their parents, dream of getting any kind of state or local administration post, usually badly paid, very often frustrating, but which ensures complete job security, unrelated to the economic situation, the market, or their own performance.

More than a quarter of the French workforce is employed by some public body or other: schools, hospitals, local and regional councils, the police, the civil service proper – or those new subsidised public-service jobs the Hollande government is so keen on.

While the young French generations were aspiring to cocoon themselves away from the realities of the world, our nearest neighbours were following the opposite trend. In 2000, under a socialist chancellor, Gerhard Schroeder, German businesses paid an astonishing 51.6 per cent company tax – largely to pay for the previous decade’s reunification. Today, this is down to 29.8 per cent, when the French equivalent, the highest in Europe, is 38 per cent. By 2003, Schroeder had embarked on a widespread reform programme, lowering taxes and drastically slashing benefits, curtailing the influence of the unions, and eventually reducing German unemployment from 10 per cent to 7 per cent (it’s 11 per cent in France).

There are many reasons why this wouldn’t work in France, not least because the French Socialists happen to have noticed that Schroeder and his party reformed themselves out of a job. Another is that French unions represent very little: less than 8 per cent of the French workforce overall is unionised, a figure that falls to between 3 per cent and 5 per cent in the private sector. Unions do, however, play a mandated part in a number of negotiation and welfare net structures, the unemployment benefits system, retraining schemes and the national health and pensions co-administration. This, not members’ contributions, keeps them afloat. The law also provides for legal labour dispute fines to be paid to the unions.

French unions see as their main goal the preservation of the status quo: from overprotective labour laws that make it so hard to fire employees that French bosses will do almost anything to avoid hiring new staff (who cost them a whopping 70 per cent in payroll taxes), to perpetuating antiquated regulations dating back to Vichy France, banning Sunday trading and evening shifts.

Recent union legal actions have forced businesses to close on evenings and Sundays, from the cosmetics chain Sephora – where employees protested that they wanted to keep working their late hours – to the British-owned DIY chain Castorama, which belongs to Kingfisher: no wonder Ian Cheshire, Kingfisher’s chief executive, complained last Friday that this harmed the French economy as well as his stores. “The president has said that recovery is in sight: I’m not sure where he’s looking at the moment. The mood is improving in the UK, not in France.”

It wasn’t fated to happen. “By 2000,” says Jacques Régniez, “French multinationals had achieved a very high level of competitiveness. Having committed to the strong franc, in the run-up to the euro they were forced to become lean and efficient. They rationalised production, and French workers became some of the most productive in the world.” French utilities, insurers, aerospace makers and luxury-goods conglomerates were up there with the best. If you wanted the best nuclear plant, crocodile handbag, commercial aircraft, high-speed train, you bought French.

What went wrong, says Régniez, was a bill passed by the then socialist Lionel Jospin government reducing the working week to 35 hours. “Where our competitors, especially the Germans, saw the need to keep prices and costs down, France spent money she couldn’t afford.” The entire system, he explains, tilted fatally to the side of salary hikes, perks and a lowering of retirement age, in the face of every observable demographic trend. Investment slowed down in the private sector, and almost stopped in the public one. “Each year, France has missed out on four GDP points of capital investment. By now, after a decade-and-a-half, we are not only lagging behind, it’s not certain we can make up for it. It would cost a 4.5 per cent hike in VAT, and other significant hikes in payroll taxes. That, quite simply, is not realistic.”

Even France’s vaunted infrastructures – those trains, roads, telecoms cables, the once ultra-performing electrical grid, the nuclear plants, the delayed 4G network – have taken a severe hit.

A French businessman who moved to London last year and asked not to be quoted by name, “because my tax audit would be even more retaliatory than what I’m currently being subjected to”, compares July’s Brétigny train crash, France’s worst rail disaster in a quarter of a century that killed six and injured 100, to the Paddington and Potters Bar derailments. “The rolling stock is ageing, the tracks are in a constant state of disrepair, even the TGVs now have regular delays because of catenary failure.”

Despite disputing allegations of negligence, SNCF have said they will reinforce maintenance “without waiting for the conclusions of the inquiry”. Criticisms have also been made that vast sums went on salaries, benefits and pensions.

But most analysts share the blame between Left- and Right-wing French governments in the past two decades. An investment banker, who has also moved to London recently, dates the wrong choices from the first Jacques Chirac presidency, in 1995. Chirac and his PM Alain Juppé, both Gaullists, decided to reform the huge French public sector’s pension system, to align civil servants’ pay-as-you-go pensions, which were (and still are) much more favourable, with those of the private sector.

There followed three weeks of hard strikes, shutting down the entire country, from schools to public transport to utilities and the post office. Juppé was ready to stick it out, but Chirac blinked. The reform was shelved, and for the next 12 years he stayed in office, Chirac never, ever tried to clash with vested interests again.

Sarkozy had great plans after his 2007 election. He believed in business, and good pay for hard work, and was devastatingly frank about it. It might – perhaps – have passed in prosperous times: one year on, the financial crisis hit, and his brusque style and love of bling clashed with both the times and age-old French preferences. (France is an old Catholic country that, for over a century, was influenced by unapologetic Marxism. It is atavistically hostile to money.) The reforms Sarko managed to pass, much milder than necessary, still ensured his unpopularity. He bet on French realism, and lost.

Realism – actual, real-life realism – is not an accusation you can levy at Hollande. Like Chirac – who supported him both because of a deep personal dislike for Sarkozy, and because they are in many ways very similar – France’s unlikely seventh president of the Fifth Republic is a professional politician, a graduate of the top government school ENA, and has never held a job in the private sector. Both Chirac and Hollande come from Corrèze, in central France, a region that has regularly provided French politics with a certain type of wily opportunist. Both appear easy-going and friendly, and both are complete cynics, with very little in the way of ideals, and an infinite capacity to scheme in order to stay in power.

Chirac, like Hollande, knew how to cultivate an array of political allies: in the case of Hollande, this means keeping the Left of his party as well as his Green allies happy with a number of symbolic measures, from the supertax to the recent anti-fracking bill.

Uninterested in the impact of morale and image on politics and the economy, Hollande believes that the economic cycle is bound to turn (he has said several times already that the recession is behind us), and that all he’s got to do is stay in power until things get better – thanks to the Chinese, the Americans, it hardly matters which. He doesn’t even worry about Marine Le Pen’s inroads in local elections: a junior aide in the Mitterrand Élysée 25 years ago, he believes the National Front, conjured up by his old boss, is a convenient accessory designed to split the Right and help him win a second term in 2017.

Professor Régniez believes this is very dangerous. “Sarkozy narrowly lost in 2012 for personal reasons – his style annoyed voters who could have agreed on his policies, but who wanted to punish him: 18 per cent of them voted for Marine Le Pen, against only 5 per cent for her father in 2007.

“This should be a warning to other countries, like Britain – it’s all very well punishing a conservative politician you’re dissatisfied with by voting for a maverick, Le Pen here, Farage there. But it gets the likes of Hollande elected. Think well: is ours the kind of future you want for your country?”

© Telegraph Media Group & Anne-Elisabeth Moutet, 2013

Saturday, September 3, 2011

Sarkozy's France: wiretaps, brown envelopes - and never any regrets

As a shrewd student of political history and keen judge of the French pulse, he will probably consider the current accusations against him as merely light skirmishes, writes Anne-Elisabeth Moutet

Sarkozy's France: Wiretaps, brown envelopes - and never any regrets
Sarkozy's game plan for 2012, in other words, was never to refashion himself as the country's ideal son-in-law, but as the safest pair of hands in difficult times Photo: PATRICK HERTZOG/AFP/Getty Images

It was a first for a French president: an apology, gracefully expressed, in front of the Cabinet, the Speakers of the House and Senate, and a roomful of French officials.

France, said Nicolas Sarkozy, had far too long supported authoritarian regimes that had very little to do with her core values. He himself had been "part of this". But no longer. The time had come to make morally exemplary choices.

This was Dr Jekyll-Sarkozy at his best, commenting on French foreign policy in the light of Gaddafi's fall for his traditional annual conference with French ambassadors from around the world. (The French don't apologise. Like the ancient Romans, they think owning up to a mistake is a fatal admission of weakness)

But don't expect this new, fresh approach to be extended to domestic politics, and especially to the skein of old scandals rising up this past week to encumber Mr Sarkozy as he prepares for the eight-month trek to the 2012 Presidential contest.

The two-year-old affaire Bettencourt has come to haunt him and his party again, with fresh allegations of illegal financing of his 2007 campaign by the L'Oréal heiress.

There have also been claims of Secret Service wiretaps on the mobile phones of a Le Monde investigative reporter and the co-author of a new book titled Sarko Killed Me.

The book is compiled of interviews with 27 personalities – ex-ministers, civil servants, television presenters, MPs, a number of journalists – who claim presidential displeasure cost them their career, reputation, or simply the favour they once enjoyed at the Elysée.

Prominent among them is an investigating magistrate, Isabelle Prévost-Desprez, who was removed from the Bettencourt case.

She tells of accusations, from two witnesses, that Liliane Bettencourt once gave Nicolas Sarkozy cash in a brown paper envelope – but says those were relayed outside of a formal interrogation, and therefore she did not include them in the record of her own official inquiry. (The one named witness, a former nurse working for Mrs Bettencourt, denied all yesterday.)

The general feeling in Paris is that Ms Prévost-Desprez claims raise more questions than they answer.

"Why then did she not re-interrogate her witnesses?" asked budget minister Valérie Pécresse: It's a valid question, given that investigating magistrates have notoriously extended powers in France – Eva Joly, who made her name in the 1980s and 1990s as a tough investigating judge in corporate corruption cases, did not hesitate send witnesses to jail to "soften them up", including the chairman of oil giant Elf.

The claims of Secret Service wiretaps, however, may be more of a problem.

The Interior Minister, Claude Guéant, a close Sarkozy associate and former Elysée chief of staff, was quick to answer that nobody's telephone was actually eavesdropped, but admitted that security services requested records of calls to the Le Monde journalist, Gérard Davet, in order to seek the source of a Ministry of Justice whistleblower who'd leaked records on the Bettencourt case.

The whistleblower, who was demoted and sent to an obscure civil service posting in Cayenne, French Guiana, isn't protected by law, but journalistic sources are, in deference to a recent 2007 law passed by ... Nicolas Sarkozy.

Overall, it doesn't yet look as if the current accusations have yet reached the danger stage for the French president.

They will, however, form part of the Opposition general counter-attack after Nicolas Sarkozy's unexpected run of luck in the past few months.

His good fortunes include not just France's role in the Libyan victory, and the baby son his wife Carla Bruni is expecting in October, but also the disappearance of his toughest rival, Dominique Strauss-Kahn, after his arrest on suspicion of suspicion of sexually assaulting a New York chambermaid.

A deeply polarising figure, Sarkozy was never elected because the French liked him.

Soon nicknamed the "bling-bling president" for his love of Rolex watches, Ray-Ban aviator sun-specs, thick cigars, holidays on friendly tycoons' yachts, and trophy wives, he was seen as the "President of the rich" after a very first budget that limited to 50p the top tax rate.

It didn't help either to be nicknamed "the American" for his eagerness to rejoin Nato, his considered support for presidents Bush and Obama, even his habit to jog in a NYPD tee-shirt given him by Rudy Giuliani.

The French prefer their leaders, from Louis XIV to de Gaulle, to stay icily aloof: Sarkozy's populist manner, four-letter-word use, and short temper did him no favours.

They did, however, respect his courage, believing that he would not shy of making hard reforms after his predecessor Jacques Chirac avoided any kind of social conflict for twelve years.

Sarkozy's game plan for 2012, in other words, was never to refashion himself as the country's ideal son-in-law, but as the safest pair of hands in difficult times.

As a shrewd student of political history and keen judge of the French pulse, he will probably consider the current accusations against him as merely light skirmishes, which will be forgotten soon.

He knows the French despise money, are overall tolerant of sexual hijinks as long as they're consensual, and are forgiving of a degree of political dirty work. (To this day, the most popular president of the Fifth Republic after de Gaulle remains François Mitterrand, despite the fact that he ordered over 5,000 illegal wiretaps in order to conceal his natural daughter and parallel family.)

Unlike most male politicians, Sarkozy has already understood the one great change in the electorate, wrought by the DSK affair – French women voters will no longer tolerate sexism.

That's why he immediately dropped his junior minister and suburban mayor Georges Tron, when Tron was accused of foot fetishism with his female City Hall employees, whom he pressured into allowing him to give them massages. (Tron is now the object of two separate criminal lawsuits.)

He also knows that for centuries the French accepted their government's need to keep a watchful eye on the citizens: until a year ago, there was a police department known as the Renseignements Généraux, or RG, whose business it was to compile dossiers on any person of note in the country, so that the government would not be wrongfooted if "notables" suddenly found themselves in the spotlight.

(Le Monde recently published some sizzling 2007 RG records on Dominique Strauss-Kahn's visits to swingers' clubs and to prostitutes in the Bois de Boulogne.)

Few people in France believe that because the RG were abolished in name, there doesn't remain some police unit somewhere, in charge of knowing who's doing what where.

As for losing the favour of the president when you do something he doesn't like, that's the way the country has been run since the Middle-Ages, and is perfectly familiar to anyone here employed either in the civil service, or in the notoriously top-down French corporate world.

Meanwhile, the last thing Nicolas Sarkozy plans to do is to apologise.


Saturday, July 17, 2010

The L'Oreal heiress and a picture of rudeness

François-Marie Banier's enemies will be watching the novelist's difficulties with glee, writes Anne Elisabeth Moutet.
Published: 5:27PM BST 16 Jul 2010
Francois-Marie Banier arrives in court for L'Oreal fraud trial
Francois-Marie Banier arrives in court for L'Oreal fraud trial Photo: Rex Features

By the time most of you read this on Saturday, François-Marie Banier, the society photographer and novelist, will have been grilled for 48 hours solid by the French police, without the benefit of a lawyer. They want to know, among other things, whether he evaded tax by hiding, through a Liechtenstein trust, the gift of a Seychelles island (estimated at 500 million euros) from the L'Oréal heiress, Liliane Bettencourt.

The procedure is known as garde à vue, and it's as unpleasant as it sounds (France is regularly taken to task about it by the European Court of Human Rights, and regularly blows, in answer, an elegantly argued raspberry in Strasbourg's general direction).

But a number of people must be watching the proceedings with unmitigated glee. There's Françoise Meyers-Bettencourt, the heiress's only daughter, who started the whole thing three years ago when she felt her mother was being estranged from her by the entourage.

Many members of Liliane Bettencourt's staff actively loathed Banier, not least because he was extremely rude to them. He would call before taking Liliane out, one of them told the police, reminding them "to make sure she had her chequebook with her".

But there are also family members of the many prominent elderly ladies (and a few gentlemen) he paid court to in the past decades, who tell surprisingly similar tales of suddenly not being able to visit or telephone them, of works of art suddenly vanishing from a wall or a chimneypiece, of property in prime locations – a studio near Paris's delightful Place de Fürstenberg, a flat on rue Servandoni – being gifted or sold at peppercorn prices to the enterprising artist.

Frédéric, the grandson of interior designer Madeleine Castaing, a kind of French Elsie de Wolfe, recalls appropriations physical and moral – beyond the Chaim Soutine pictures and Cocteau and Picasso autograph letters and the rue Visconti flat, what galled him most was a black and white photograph taken by Banier of his grandmother, aged 95, dishevelled in a nightgown and without her trademark wig, which ended up in various retrospectives across Europe's museums. Banier could become rough when refused a prized possession, Frédéric Castaing told the police. "He shouted at her and once urinated in her teacups, in front of her staff ".

Banier, it is said, learned his shocking rudeness from Salvador Dali. The great Surrealist painter would receive him, still in his teens, in his suite at the Meurice hotel, and graphically comment on the supposed physical attributes of the waiters serving them tea. "Banier wants to shock, he only manages to be embarrassing," wrote Pierre Bergé, Yves Saint Laurent's longtime partner, after a 10-day holiday in Toulon. Still, Banier managed to get Princess Caroline of Monaco to pose for him with her head shaved, and the notoriously skittish Isabelle Adjani to make monkey faces to his camera. More recently, he has photographed, and made friends of, Johnny Depp, Kate Moss, Caroline's daughter Charlotte Casiraghi.

You have to admire his aplomb. Visiting a gallery with Liliane Bettencourt, he freezes in front of a picture. "The colour of our friendship is the precise blue of this Matisse," he exclaims. On cue, the billionaire heiress replies, "François-Marie, this picture is yours."

This week, just before he was taken for questioning, Banier gave a long interview to L'Express, shooting salvoes at his detractors. "Of course I can't influence Liliane Bettencourt," he protested. "I advised her to buy Cheval Blanc, the Premier Cru vineyard; Ilford, the British photographic company; [the ailing daily] Libération; a museum; a skyscraper for L'Oréal's new headquarters. She did none of it. How can anyone possibly think I manipulate her?"

© Copyright Telegraph Media Group & Anne-Elisabeth Moutet 2010

Sunday, July 11, 2010

Nicolas Sarkozy scandal goes back to Hungarian roots

The case of L'Oréal heiress, Liliane Bettencourt, has enraptured France and forced Nicolas Sarkozy into the spotlight. By Anne-Elisabeth Moutet in Paris.
Francois-Marie Banier and Liliane Bettencourt
French photographer and author Francois-Marie Banier explaining his works to Liliane Bettencourt (L) at Hans Lange Museum in Krefeld, Germany Photo: EPA

Before becoming a scandal about money, politics, art, history, café society and power, the Affaire Bettencourt, now threatening the Sarkozy presidency, is the story of two ferociously ambitious young Hungarian outsiders and their success at storming the citadels of the French establishment.

One, Nicolas Sarkozy, the son of a womanising émigré aristocrat and a doctor's daughter, used to be told by his (twice) remarried father on visiting Sundays that he would never amount to anything much in France, because of his foreign name, small stature and below-average school grades.

The other, François-Marie Banier, né Banyiaï, was regularly beaten by his Renault migrant worker turned ad-man father for being a dilettante, an aesthete, and a high-school drop-out. (By coincidence Pál Sarkozy, Nicolas's father, also dabbled in advertising for a while).

Mr Sarkozy has mentioned the slights he suffered as the least well-off boy of his chic school in Neuilly, Paris's richest suburb. Mr Banier neglected even to complete his baccalauréat, haunting luxury hotel lobbies from his teens on, becoming in rapid succession the favourite of such luminaries as the painter Salvador Dali, the Nobel-prize playwright Samuel Beckett, and the couturiers Yves Saint Laurent and Pierre Cardin. The Communist poet Louis Aragon enthused about the first novel Mr Banier published, aged 22.

Mr Sarkozy came to the attention of Charles Pasqua, the Gaullist party stalwart and key power-breaker who was to help shape most of his career, with his first public speech at a national rally: he was just 20 at the time.

Today Nicolas Sarkozy is president of the French Republic, while François-Marie Banier, a polymath photographer, painter and novelist, has recently been ranked 917th richest individual in the world, having accepted fabulous gifts from a string of wealthy old ladies, ranging from the viscountess Marie-Laure de Noailles to the actress Silvana Mangano - and especially from his latest patron, Liliane Bettencourt, the 87-year-old L'Oréal heiress.

The two men, no longer so young (Mr Banier is 63, Mr Sarkozy 55) nor as pretty as they both once were, stand at each end of a glittering chain of achievements, events, relationships, networks and rivalries now threatening to engulf France in the kind of political meltdown not seen here since the 1930s.

Mr Sarkozy's poll ratings, already dire, have plunged to ominous lows, with fewer than 32 per cent saying they still trust him. The latest projections are that the 2012 presidential race wil be won by the lacklustre Socialist leader, Martine Aubry, who in a second-round run-off against Mr Sarkozy would win 52 per cent of the vote.

But that's only if the second round is a traditional contest between Right and Left. Other, more worrisome, figures show that French public opinion holds politicians of both main parties in equal contempt, with only the Front National's Marine Le Pen showing a strong improvement in her rating, albeit still behind the others.

If that trend isn't reversed, France could see a repeat of 2002, when the Front National won second place in the first round of presidential voting, allowing its leader - Ms Le Pen's father, Jean-Marie - to challenge Jacques Chirac in the second round.

All French scandals are complicated (they're never about something so depressingly simple as sex), partly because they hide within layer upon layer of secrets in a country which has never believed in transparency.

"Pour vivre heureux, vivons cachés" (To be happy, live hidden), a maxim of the 18th-century poet Jean-Pierre Claris de Florian, remains a byword here.

The political revelations of L'Affaire Bettencourt came out almost by accident. Françoise Meyers-Bettencourt, Liliane's daughter, 57, brought to court a case against Mr Banier, whom she accuses of abusing her elderly mother's trust to gain favour - specifically, being showered with gifts of cash and artworks.

This was three years ago, soon after the death of her father, Mrs Bettencourt's husband, André. (She may have feared that her newly-widowed mother was dangerously unmoored; after Bettencourt's death there was talk of Mr Banier being adopted by Liliane.)

The case dragged on. The daughter tried to prove that her mother's mind was befuddled. The mother refused a psychiatric evaluation, countering that her daughter was jealous of Mr Banier, who was "more amusing, more interesting" while Françoise was "dull" and had "no conversation."

Mrs Bettencourt's worth is estimated between 17 and 20 billion euros. "If you can afford it, it's very nice to be able to be generous," she recently said in a television interview.

If it wasn't for the Monopoly money amounts (993 million euros given to Mr Banier over four years in the form of Matisses, Picassos, life insurance contracts and a Seychelles island), it would look like every mother-daughter bitter feud, writ large.

Still handsome and elegant today, Liliane Bettencourt was for decades one of France's great society beauties. (The stylised woman painted in the early 1960s by the celebrated illustrator René Gruau, to figure on the golden cans of L'Oréal's best-selling Elnett hairspray, was modelled after Liliane. The hairspray container is unchanged today, an example of timeless design.) Françoise Meyers-Bettencourt, not to put a fine point on things, is rather plain.

Liliane's adored father Eugène Schueller, the founder of the L'Oréal fortune, was a notorious Collaborationist, who financed a number of fascist parties in the Thirties, was a Vichy regime enthusiastic supporter, and paid for the exfiltration to South America of some French Nazis at the Liberation.

Françoise married the grandson of Neuilly's Résistant rabbi, who died in Auschwitz.

Liliane Bettencourt's help – her butler, her secretary, her accountant, her driver – started taking sides. Those who showed too much favour to Françoise (or didn't hide their distaste for Banier, an increasingly frequent, often rude visitor) were fired. With compensation, but fired.

As it turns out, this was a spectacularly bad decision. The family's butler had started taping the conversations taking place in the expansive neo-Art deco Neuilly house, where Mrs Bettencourt has lived since commissioning it in 1951. (This is very much a tale of Neuilly, a kind of French South Kensington where the residents voted against having a second Métro line extended from Central Paris, because it would bring petty crime to their doors. Not long after that vote, Nicolas Sarkozy was elected Mayor, aged 28.) This was, the butler said, because he felt his boss was being taken advantage of.

Upon getting the sack, the butler went to Françoise (a mere 50 yards away, in a house almost as grand) and gave her a computer memory card containing the recordings, made on a tiny machine hidden on the drinks trays. (The Liliane-Banier camp counter that Françoise paid him all along to make them).

Three weeks later, Françoise handed 28 CDs of the recordings to the police. For good measure, she also gave them to an investigative website and a news magazine, which published very long excerpts. One can't but assume she had listened to them. Did she realise the conflagration they would trigger?

The recordings were dynamite. Not so much because, at times, Mrs Bettencourt did sound forgetful and hazy about the whereabouts of her immense fortune (she had, for instance, completely forgotten about two Swiss bank accounts containing over 100 million euros) and how much of it she'd given Mr Banier - but more because of the personalities and doings of her chief financial adviser and her lawyers.

Patrice de Maistre, the head of her "family office," a Jockey Club member, is heard advising her on where to hide large amounts of money from the French taxman (Singapore is in, now that Switzerland has become leaky). He boasts of having hired the then-Budget Minister Eric Woerth's wife, herself a former Rothschild banker, "to oblige him" - although he also badmouths Mrs Woerth, "who really puts on airs, playing too much the minister's wife."

Mr de Maistre angles to be given (tax-free, in Switzerland) a 60-foot sailing boat. He drops a few unsavoury comments about John Elkann, Gianni Agnelli's grandson, who is Jewish ("isn't it typical how they always gravitate to money?" he laughs, which Liliane interrupts with "I'm absolutely not anti-Semitic").

And he explains how cheap it is to contribute officially to a French politician's campaign, since individual gifts are capped at 7,500 euros. ("They are so grateful, and it really isn't much at all.")

In other recordings, lawyer and money manager discuss on their own how best to prevent Banier from getting even more. It makes for a riveting read – and a rare bird's eye view of the vernacular of France's super-rich, where tax evasion and influence-currying come naturally.

Having the wife of then minister in charge of tax employed, at the very least, in a place where fraud took place, was bad enough. How much did she know? asked the predictable headlines.

Worse was to follow. The usually tame French press took the bit between their collective teeth, and in the intervals between clamouring for Mr Woerth's resignation from his current job as labour and social affairs minister (a key post since he's in charge of pushing through Mr Sarkozy's great pension reform), went digging.

Soon, Mediapart, the investigative website, found another fired employee, an accountant, who blithely told how for years she collected large wads of cash from Mr and Mrs Bettencourt's bank to give to politicians in brown envelopes – most recently 150,000 euros to Mr Sarkozy's presidential campaign in early 2007.

The accountant was subsequently harshly grilled by the police and seemed to withdraw some of her accusations (she had been told by Mr de Maistre who the money was for, but had never actually seen it given out), then recanted her recant. Meanwhile the bank balances did show withdrawals for the various amounts she'd mentioned at the given dates.

"This proves nothing!" Mr Sarkozy's supporters and assorted lawyers roared. But by then it was of course too late – the general impression of cronyism and corruption was disastrous, compounded by the stonewalling, in time-honoured fashion, from the Elysée. (Earlier in the month, two cabinet ministers who'd abused their expenses in an unrelated polemic had to step down, which was seen as too little, much too late.)

Mr Sarkozy won't go and can't be investigated, because of the same presidential immunity that so often shielded Jacques Chirac. I wouldn't put good money on Mr Woerth staying, even though the current wisdom at the Elysée is that he is necessary to the pensions law, and that if he steps down Mr Sarkozy's most emblematic reform, on which he was hoping to be reelected, is toast.

But it's increasingly obvious that we have reached a paradigm shift, where the old Chirac saw, "Never admit to anything, never answer on anything", finally no longer applies in France.

The French, from a unique, centuries-old mix of Catholic and Marxist distrust hardwired in their collective psyche, have always despised money and mistrusted the rich.

At the very time when he is asking for belt-tightening and rallying together, Mr Sarkozy, the bling-bling president of the early days, the outraged victim of the Clearstream smear campaign, appears himself finally to have stepped over the line.

© Copyright Telegraph Media Group & Anne-Elisabeth Moutet 2010