Putting Eurodisney in the shade, a new American import is threatening The French Quality of Life - the Subway sandwich shop. Unknown a couple of years ago, there are now 40 franchises in the capital alone – making them an obvious threat to the French baguette.
This comes on the heels of the Starbucks offensive, which started five years ago by catering to American tourists, and is now busily replacing bistros and cafés in the remotest neighbourhoods as well as near the Champs-Elysées. With le petit noir and le jambon-beurre being replaced by skim chai frappacinos and meatball marinara subs, what further horrors does the future hold in store? Californian wine bars?
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