Saturday, May 15, 2010

A knife in the heart of cuisine

Putting Eurodisney in the shade, a new American import is threatening The French Quality of Life - the Subway sandwich shop. Unknown a couple of years ago, there are now 40 franchises in the capital alone – making them an obvious threat to the French baguette.

This comes on the heels of the Starbucks offensive, which started five years ago by catering to American tourists, and is now busily replacing bistros and cafés in the remotest neighbourhoods as well as near the Champs-Elysées. With le petit noir and le jambon-beurre being replaced by skim chai frappacinos and meatball marinara subs, what further horrors does the future hold in store? Californian wine bars?

© Copyright Telegraph Media Group & Anne-Elisabeth Moutet 2010


Sarah Hilary said...

Agh! Subway invaded the UK some years ago and just... yuk. I'm spoiled in Bristol because we're lucky enough to have amazing eating options, but it's a question of first dodging Subway and, yes, Starbucks, to find them. We have a bakery horrorshow here, too. Greggs. Its windows are replete with the most hideous iced buns imaginable. I think if they made it to Paris, you would all have to have to take up arms. On the other hand, not being American, they probably won't...

Joe said...

A) You can see what's going into your sandwich
2) As far as the one in the Marais is concerned, it's the only sandwich that doesn't taste like a wet spongemop outside of the Quartier Juif.

Oh, and there's a Starbuck's a block away from there if you need to wash it down with a-something-or-other-no-whip-extra-how-whatever-a-cino. After all these years, I'm still not hep to the intergalactic barista jive.